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Easter Around the World
Easter. Pascua. Pasko ng pagkabuhay. There are almost as many different words for Easter as there are ways of celebrating it. In honor of the upcoming holiday, we are showcasing how people around the...
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Where Every Day is Mother’s Day
Mother’s Day falls on May 11 this year and across the country people will be buying bouquets, making dinner reservations, and finding other ways to celebrate their moms. Yet every day is mother’s day...
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Gearing up for Back-to-School
Summertime is still weeks away, but it’s already time for marketers to start planning their back-to-school campaigns. Once the days grow shorter and the swimsuits get packed away, millions of students...
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The Biggest Stadium in the World
This summer, all eyes will be on Brazil for one of the most popular sporting events in the world. Of the 1.2 billion people who are on Facebook, some 500 million are soccer fans. And, in the US alone,...
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This Summer, Reach People on the Beach and Beyond
Like many people in North America, Jordan, a 39-year-old mother from California, will be spending less time on her laptop and in front of the TV during the summer days ahead and more time outside and...
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How Facebook Makes Paid Search Stronger
Before people are ready to begin searching online to buy something, they discover the products and services they’ll end up buying through many different channels. Those channels include Facebook, where...
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Creating Online Ads that Drive Brand Awareness
Some online ads resonate with people more than others. But oftentimes figuring out the right mix of image, copy, size and placement can be an elusive goal for marketers. To help advertisers better...
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The Value of Storytelling on Facebook for Marketers
Everyone loves a good story. That’s especially true when it comes to advertising. According to a new study, campaigns that tell a brand story before asking people to buy something are significantly...
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Altimeter’s Rebecca Lieb: As the World Goes Mobile, So Must Brands
The first mobile phone went on the market 30 years ago, marking a revolution in communications. When it debuted in 1984, the DynaTAC 8000X weighed nearly two pounds, offered 30 minutes of talk time and...
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Mobile-Minded: The Small Screen Isn’t So Small
Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no...
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